Why Price Is Becoming Everything In Sales

By Stefan Johansson

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About Stefan Johansson

Founder of <a class='expert-website' target='_blank' href='http://salesscenario.com'>SALES SCENARIO</a> - a site helping sales people win more deals

In today’s rapidly changing market landscape, buying decisions are made long before any sales rep is contacted. When you’re finally are being contacted, the only question still left to be answered is the one of price. My question is: If you’re a sales rep, why bother spending your valuable time on building any relationship if your prospect already has done all evaluation beforehand and only has this single question to you?