Selling Myopia

By Stefan Johansson

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About Stefan Johansson

Founder of <a class='expert-website' target='_blank' href='http://salesscenario.com'>SALES SCENARIO</a> - a site helping sales people win more deals

We train sales reps learning key features, USP’s and selling techniques to convince buyers to like what is supposed to fit into our own templates. We go as far as creating KPI’s only to consolidate that our sales reps only sell what they are told to. Why on earth would we have to convince buyers if they really need our product or service? This podcast shows my own sales perspective on Marketing Myopia by Theodore Levitt.