What You Need to Know About Your Target Market

By Kendra Lee

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About Kendra Lee

In spite of starting her sales career in accounting, failing IBM’s entry level sales exam, being given a territory that had never bought anything, and being told she couldn’t sell without an engineering background, Kendra Lee entered the sales profession and proved those nay-sayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals in each IT company she sold for. She founded KLA Group, a sales and marketing agency, to consult, train and “Do it For You” so others could beat the odds in sales and marketing to get more customers. She is the author of the books The Sales Magnet and Selling Against the Goal. Please find her books on <a class='expert-website' target='_blank' href='https://www.amazon.com/Kendra-Lee/e/B0076938BQ/ref=dp_byline_cont_book_1'>Amazon</a>.