Achieving ROI on B2B Social Selling - interview with Adam Fraser
By John Smibert
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About John Smibert
I work with companies who are striving to grow high margin revenue by retaining customers, creating value for customers and strategically acquiring new customers. I love successful and happy sales teams who are driving positive change for their customers.
Are you concerned about the investment of time and resource that social selling demands of you? Are you getting a return on investment (ROI)?
In my experience a lot of organisations and individuals have invested too much into social selling without getting a reasonable return. While some get an enormous return. What are the latter doing right. I asked social media expert Adam Fraser for his advice on these questions